Tencent and EA are in talks to publish Apex Legends in China
This is not surprising given the growth rate of Apex Legends.
Apex Legends
Apex Legends can join the successful Western battle royals published by Tencent in the Chinese market.
The Chinese media giant is discussing this possibility with Electronic Arts, as reported by the South China Morning Post, citing an anonymous source.
Tencent already has the rights to publish Fortnite, PUBG and H1Z1 in China, plus it has developed Ring of Elyssium. The publisher makes a very strong bet on battle royals. There is nothing surprising in his desire to bring to the market a novelty from Respawn, which has surpassed Fortnite itself in terms of growth rates.
Recall that during the release week, Apex Legends was tested by 25 million players. This is more thanEpic Games’ “battle Royale” managed to score in the first six weeks. And in the same seven days, the peak online in Apex Legends reached 2 million people.
According to Niko Partners analyst Daniel Ahmad, Apex Legend could be of interest not only to Tencent, but also to NetEase. This Chinese company is also engaged in battle royals. For example, she developed and published Knives Out, the iOS version of which beat both Fornite and PUBG Mobile in monthly revenue last November.
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