Steam lowered its percentage of sales of large titles
Valve has introduced new shares in the distribution of sales revenue. The store will receive a smaller percentage from projects that earn more than $10 million.
Previously, Valve officially received 30% of revenue at any level of sales of the game. Now, according to the new rules, the publisher’s share will grow to 75% if the box office of the game is more than $ 10 million. If the project manages to overcome the threshold of $ 50 million, then the publisher will begin to receive 80%.
The company’s blog notes that sales of the game itself, DLC, microtransactions plus income from the Steam trading platform are counted. But this does not include revenue earned before October 1, 2018.
The changes in the agreement are most likely aimed at retaining or returning large companies to the store and achieving the release of more AAA projects on Steam. Many publishers are now developing their distribution platforms, such as Origin from Electronic Arts, Uplay from Ubisoft or Blizzard Battle.net from Activision Blizzard. A number of companies sell their new titles exclusively in their own stores (for example, Bethesda distributes Fallout 76 only through its store).
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