The App Store in iOS 11 has lost its box office top
There is no cash top (top grossing) in the App Store in the iOS 11 beta. It may not be in the release version either.
Of course, Apple may return it to the official release, which will take place this fall, but it is not in the documentation yet.
According to Eric Seferth, former Wooga lead marketer and former Rovio vice president for traffic acquisition, removing this index from the store will change the industry in the strongest way: “Without a cash chart, it will become impossible to calculate the approximate revenue of applications in the App Store: information about the income of one application without the ability to compare them with others prevents the ability to model the relative performance of the entire application economics”.
In other words, it will become less transparent.
Although, as Eric notes, even now the situation cannot be called ideal, since most developers perceive the estimated data that they often focus on with skepticism.
Plus, cash tops do not take into account advertising revenue.
As for public companies, for them these cash tops and the estimates that are given on their basis are a big problem, since they can affect the valuation of shares.
However, for non-public companies whose games lead the tops, the removal of the box office charts is rather a minus, since it will partially hit their findability. If earlier the user could easily find, for example, Game of War, now – no.
This means that the value of buying users to achieve high values in the free top will increase.
At the same time, for an ordinary user, the cash top does not make much sense.
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