10 factors affecting app visibility in the App Store and Google Play

The visibility and position in the search results of the App Store and Google Play are influenced by 10 factors, ASOdesk claims in its research.

The factors common to the App Store and Google Play are: downloads (both the total number of installations and spikes in jumps), the frequency of launches, the number of user reviews and their ratings, keywords and country.

Only the App Store in the case of paid applications still takes into account revenue and the availability of recent updates. As for Google Play, its output is affected by application retention (the number of app deletions from the device), informational social influence and the presence of backlinks.

ASOdesk is a Russian company that deals with both the ASO–promotion of mobile applications and the development of analytical tools.

A source: ASOdesk