From 70% to 90% of page views in the App Store do not generate downloads

In the context of the rising cost of traffic, more and more developers are turning to ASO and A/B testing. Evangelists of these practices claim that these are one of the most important tools to reduce advertising costs.

One of the popularizers of this practice is Thomas Petit from 8fit. Wanting to prove at the App Promotion Summit, taking place today in London, the importance of optimizing the application page, he demonstrated a slide with an icon of the game Paradise Island 2 from Game Insight, and then asked the audience to indicate which option shows the best conversion.

Most of the audience in the hall thought that the right (B) is better,” writes Pocket Gamer. However, according to Petit, the left (A) shows a conversion rate of 44% more than the right.

The lesson is not only that ASO needs to be engaged, that the right icon and the right screen allow you to seriously save on the cost of buying users, but also that you can’t trust your own opinion, you need to test everything.

“Your opinion is not the opinion of your players at all,” Petit emphasizes.

By the way, Paradise Island 2 has a completely different icon now. In honor of the Independence Day of the USA, an update was released, within which the game temporarily changed the icon.

Source: Pocket Gamer