Apple is going to monetize search in the App Store

iOS developers decided to start making money with search. Apple plans to introduce contextual advertising in the App Store.

This is reported by Bloomberg with reference to its own sources familiar with these plans. It is assumed that the new advertising format will work by analogy with the one that currently functions in Google Play. As part of the latter, developers can display their applications above the search results by paying a certain amount. For example, as our colleagues write, a game developer can, for money, make his application appear over the issuance of specific keys, such as “football game”, “word game” or “casino”.

This is how contextual advertising looks on Google Play

A new search advertising format is being developed at Apple by a secret team of about 100 employees. The team is engaged not only in plans for its monetization, but also in its overall development. It is unclear exactly when the changes will take effect.

Source: Bloomberg

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