The UK Video Games Council urges the government to enhance support

The UK Video Games Council is requesting increased governmental assistance for the gaming industry. Although the nation boasts significant talent, there is a perception of insufficient support compared to other regions globally.

During Pocket Gamer Connects 2026, Ustwo's Maria Sayans emphasized the need for enhanced backing for mid-sized companies, highlighting the importance of initiatives like loans and substantial tax breaks. She remarked that these businesses often don't aim to grow into vast corporations, yet still require support.

Miniclip's CEO, Saad Choudri, echoed similar sentiments. He pointed out that, despite an abundance of skilled professionals, the UK lacks the kind of governmental support that other countries provide. Citing examples like Turkey, which offers user acquisition funding and significant cash rebates to studios, Choudri noted that such incentives are missing in the UK.

He also highlighted that regions like Portugal, Italy, and the Netherlands are ahead in terms of support. This absence of adequate backing often leaves UK talent to work independently, and many in the industry feel deterred from establishing large-scale studios locally.

The UK Video Games Council, established in June 2025, seeks to improve government-industry relations. However, it has faced criticism, notably from the IWGB Game Workers union, which argues for better representation within the council.

In addition, the UK Games Industry Shadow Council has been created to evaluate practices within the sector, promoting both good standards and addressing areas needing improvement.