White Nights 2015: report by Univers-Consulting and Apps Ministry

We continue to post videos of reports from White Nights 2015. Next up is a speech by Natalia Galkina, CEO of Univers-Consulting, and the developers of the game “Masha and the Bear” from Apps Ministry, talking about the use of neuromarketing in A/B testing.

Reports

Natalia Galkina, CEO, Univers-Consulting from WNconf

Presentation 1

Presentation 2

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Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million