EA Vice President: It's not worth paying for a Paris Hilton license
Bill Mooney, Vice President of Electronic Arts, shared with the resource Pocketgamer.biz with your thoughts on why The Simpsons: Tapped Out is better than the “pro stars” games.
The right license is one that the audience has known and loved for a long time. Without it, it is impossible to reach the hearts (and wallets) of users on the highly competitive mobile market, Muni believes.
As an example of the successful use of such a license, the vice president of EA cites The Simpsons: Tapped Out game.
The game based on the TV series The Simpsons was released in 2012. She still has high indicators, Mooney believes. It’s all about the successful choice of IP, as well as the fact that the writers of the series took part in the creation of the game. The assistance from the license holders, Gracie Films, also played a role. The company has almost 20 years of experience in creating games based on famous animated series.
The Simpsons: Tapped Out is in the top 100 iPhone games in the USA – 3 years after its release
“Gracie is a great partner.
Interestingly, the company itself is already an expert in how to make games. Games have been created for her for 18, 20 years, starting with Simpsons Pinbal or Simpsons Arcade. She knows how to make them. She not only knows how to sell her license, but also knows how to make the license “come to life,” Mooney shared.
Mooney also spoke about the latest trend launched by Glu Mobile – games about stars.
Australians from Amnioca Brands in early spring announced a game with Paris Hilton in the title role. Mooney believes that it is not worth paying for a license named after a socialite, because the peak of her popularity is behind and it is unknown how long the game will live on the basis of such an IP. In confirmation of his words, he remembered that Paris Hilton already had a game. This is a match-3 from Gameloft 2006 release.
“To make a game about a celebrity – yes, you can. But the result will very much depend on how much this celebrity is able to retain interest in himself. Is there a thoughtful world built around her, in which it will be interesting to be even in the second year… It’s interesting to see how long these stellar brands will last,” Mooney summed up.
A source: http://www.gamesindustry.biz
Other materials on the topic:
