Glu will earn half a billion on the games "with the stars"
The American company Glu has shared its plans for the next five years. The authors of the game Kim Kardashian: Hollywood plan to earn $ 1 billion a year by 2020. Of these, the share of titles with celebrities will have $ 500 million.
The first game “with a star” Kim Kardashian: Hollywood was released almost a year ago and became a hit overnight. Until now, the company owes about 30% of its income to her. The CEO of the company Niccolo de Masi (Niccolo de Masi) is convinced that all this is due to the participation in the game of socialite Kim Kardashian (Kim Kardashian). He is sure that the potential of the games “with the stars” is just beginning to unfold.
That is why the company has signed agreements with several other media personalities: singers Katy Perry (Katy Perry) and Britney Spears (Britney Spears), as well as participants of the reality show sisters Kendall (Kendall) and Kylie Jenner (Kylie Jenner). Games with them will be released in the next year or two.
Each of these celebrities has millions of subscribers in social networks. De Masi is confident that this audience will be able to monetize.
“Katy Perry has 170 million followers on social networks, and she easily gains subscribers on a variety of platforms. We are going to use games to monetize this audience. Such a scheme works, it has already proved its effectiveness,” the Glu CEO shared.
De Masi expects that the revenue from such titles will be half of Glu’s revenue and will reach $1 billion (non-GAAP) by 2020.
Note that Glu does not bet only on projects with the participation of stars. According to the CEO of the company, she is insured against risks by the fact that she has a lot of different games in her portfolio, such as the Diner Dash time manager and the Deer Hunter shooter.
A source: http://venturebeat.com
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