5 best App2Top materials for the week (05/25/2015 - 05/31/2015)

An interview about King of Thieves; a comparison of game genres by retension; the App Annie report on the growth of Google Play indicators – this is not only in our traditional selection of the best materials for the past seven days.

ZeptoLab: the main channel for attracting new players is virality and our other games

Recently, the Russian company ZeptoLab released a big update to the King of Thieves game, in which players got the opportunity to fight guilds. We asked the company’s CEO Mikhail Lyalin about the update, and at the same time asked him to comment on his recent performance at the GamesBeat Summit.

 devtodev: the highest retention of 28 days in strategies and games of the genre “I’m looking for”

If we compare the parameters of long-term retention, it turns out that two genres achieve the best results: strategy and hidden-object, – said in his article for App2Top.ru Vasily Sabirov, Leading Analyst devtodev.com .

 Successful startup: Is there life after death? (part two)

What problems are waiting for the development team today, who decided to create games without attracting third-party investments, – App2Top.ru Nesvit Bogdan, the operating director of Crystal Clear Soft, told in the framework of the second article from the series “Successful startup: is there life after death?”.

 App Annie: Google Play revenue increased by 40% in a year%

Over the year, the number of downloads from Google Play has grown 1.3 times, and the platform’s revenue has increased 1.4 times, App Annie reports in its latest research.

Jami Laes: The future of monetization is view-to-play 

The former head of the Rovio gaming division, Jamie Laes, founded his own mobile gaming startup Futureplay Games. In future projects, the studio will rely not on the usual free-to-play model, but on view-to-play.