Google has added support for pre-registrations in the Play Store

The search giant has added a new feature to its mobile app store – pre-registration. The first game with its support was Terminator Genisys: Revolution from Glu Mobile.

As far as we understand, pre-registrations allow companies to launch application pages on Google Play before the immediate release. These pages look identical to the standard ones – the icon, screenshots, descriptions – with the only difference: the green button, which usually offers to “download” or “buy” the application, advises to “register”.

When you click on it, a dialog box appears that informs you that the person who clicked is going to pre-register in such and such an application. This means that after the release of the application, the user will receive an alert about its release.

The new shareware Terminator Genisys: Revolution action game from Glu Mobile has become the first application distributed using such a model.

“Pre-registration will give a good advantage to big well-known developers,” he said App2Top.ru Dmitry Semenov, CEO of Unilead. – “These companies will be able to announce the releases of their games in advance among the audience already playing their games and subscribe them to such updates.”

Dmitry Semenov
He also noted that large companies do this without Google, launching landing pages on the web, after registering on which the user receives a notification of the product release by mail at the time of the release of a particular game.