MAU of King products has reached 533 million users

King has successfully experienced gaming diversification: out of the $604 million earned by the company in the first quarter of 2015, only $229 million fell on Candy Crush Saga.

For comparison, a year ago, the candy blockbuster accounted for 67% of the company’s total revenue.

Revenue from non-Candy Crush Saga games (revenue from Candy Crush Soda Saga is taken into account)
The company’s total revenues in the first quarter of this year were $36 million less than in the first quarter of last year, but it is important to note here that King spent almost $35 million more on advertising and marketing for the same period of 2014: $94 million this year versus $129 million last year.

Considering that over the past year King has increased such indicators as DAU, MAU and MUU, it is logical to assume that the company has learned to spend money on promotion much more efficiently.

The total DAU of King is 158 million in the first quarter of 2015.

The total MAU King is 550 million in the first quarter of 2015.

MUU King amounts to 364 million in the first quarter of 2015.

The number of unique payers – MUP companies increased compared to the 4th quarter, but remains below the same levels of the 1st quarter of 2014, amounting to 8.5 million people.

The average monthly amount received from a paying player is $23.64.

The company earns most of the money from mobile platforms, the web accounts for only $113 million.

Source: King