EA Mobile relies on branded games
Following the results of the 2015 financial year, EA Mobile shared its forecasts. She told me which games she expects good performance from. An important point is that they are all made based on existing IP addresses.
In the image: the characters of the animated film “Despicable Me”
In the next financial year, the company has high hopes for a UFC sports game modeled on the FIFA series and the title Minions Paradise based on the universe of the animated film “Despicable Me”.
Perhaps, according to the latest franchise, it will not be limited to just one project.
In addition, the company mentioned that it is going to work with the Star Wars franchise and with its own IP Need for Speed.
Why did EA Mobile choose such a strategy – to release branded games? The reason is that the mobile market is becoming more mature. It will no longer be possible to immediately get into the top, as it happened with Clash of Clans and Angry Birds, for example. In order to get the attention of users, serious marketing support is needed.
In this case, the use of existing IP reduces the cost of promoting projects.
A source: http://www.pocketgamer.biz
Other materials on the topic:
