The main thing for the week (27.04.2015 - 03.05.2015)
Last week was extremely rich in news and good (voluminous and exclusive) materials. Make sure you haven’t missed anything interesting for sure!
devtodev: the regularity of inputs is the most important indicator of the monetization of the game
Payments to the game are usually made by loyal users. The more loyal they are, the more they spend. Vasily Sabirov, representing the analytical service devtodev.com I decided to confirm this thesis in practice by measuring user loyalty and evaluating its connection with monetization.
The first details about “Evolution 2”
The other day the company My.com announced the sequel to the game “Evolution: the Battle for Utopia”. We talked to the general producer of the project, Alexander Enin, about the game.
Cap advises: how to monetize users and improve their gaming experience
Analysts never tire of repeating: users do not want to pay money for games. Here are some tips from the application developer company Yudiz Solutions on how to monetize the project so as not to scare off the player, but also not to stay broke.
Optimization Funnel and growth
Eric Seufert, Vice President of Acquisition and Engagement at Rovio, spoke in his blog about what an optimization funnel and growth are in relation to mobile app marketing. We offer the Russian version of the material.
“Apple doesn’t care about us”: why a successful indie developer doesn’t want to deal with iOS
Founder of the indie studio Spiderweb Software Jeff Vogel (Jeff Vogel) deleted my latest game from iOS. The remaining projects will have the same fate after a while. The indie developer told about the reason for this decision in an interview with Venturebeat.
Consumers and developers have cautiously accepted the Apple Watch
The attitude towards the Apple Watch (both users and developers) is cautious at the moment. There is no confidence in the prosperous future of the platform. And will it be the future?
The developer of the unreleased game accused Ketchapp of theft
Some people tend to believe in conspiracy theories and their own genius (and uniqueness). Sometimes this leads to high-profile stories, like the one that played out on Medium.
Herocraft Marketing Director Alexey Sazonov has launched his own studio
Alexey Sazonov, who was responsible for sales and marketing at Herocraft for more than eight years, left the Kaliningrad company to found his own game studio — Krabwerk.
12 is Better Than 6 received funding from Nekki and PinkApp
According to the results of GamesJam Kanobu, the main prize — financing of the development by Nekki and PinkApp — was awarded to the project 12 is Better Than 6 from the independent studio Ink Stains Games. We talked to developers and investors about the project and its future.
Apple has launched App Analytics in Early Access mode
On April 30, Apple Corporation allowed developers to submit applications for access to the beta version of its own analytical service App Analytics.
