The main thing for the week (06.04.2015 - 10.04.2015)

In our traditional Monday column: why the Postal game did not get into Google Play, how the number of Internet users in Russia has changed over the past year, how much the Game of War game earns per day thanks to model and actress Kate Upton, and much more.

Heroes Charge: Mechanic review. Part II
In the second part of the Heroes Charge analysis, Alexander Shtachenko not only talks about the set of mechanics that are used in the game, but also demonstrates how developers teach and encourage them to use them.

Pollen Venture Fund gives developers money for game sales
The Pollen venture fund offers mobile gaming startups money for the already existing revenue of the game, which developers have yet to receive from the store.

Yandex: the number of mobile Internet users in Russia is growing
Yandex has prepared a study on the development of the Internet in the regions of Russia.

The main idea is that the number of those who go online from a smartphone or tablet has grown significantly.

Gamevil began to promote its games in the Western market “in an Asian way”
Gamevil company together with developer Kong Studios will release the game Dungeon Link.

In promoting the game, the publisher uses pre-registration for content – a technique that is common in the Asian gaming market.

For a mobile game for Windows on the Cocos2d-x engine will pay $ 25 thousand
Chinese publisher Chukong together with Microsoft are holding a competition for mobile developers for the best game for Windows on the Cocos2d-x engine.

The prize for the first place will be $ 25 thousand.

Exclusive: Has Apple’s Russian customer base been hacked?
More than 10 million accounts of Russian users of Apple products may have been hacked by an attacker.

Game of War: Fire Age Earns $1 Million Thanks to Kate Upton
Game of War: Fire Age earns $1 million a day.

All this is thanks to an advertisement with American actress and model Kate Upton.

Rovio: Angry Birds Go! cooler Mario Kart
Angry Birds Go game!

It has sold more copies in two years than Mario Kart has in more than twenty years. Oskar Burman, the general manager of the Stockholm branch of Rovio, did not fail to emphasize this fact in his Twitter account.

The Postal game did not get into Google Play because of “gratuitous cruelty”
The mobile version of the Postal game has not been censored on Google PLay.

The reason for the refusal was the “gratuitous cruelty” of the title.

Exclusive: the average retention rate of games on Windows Phone is higher than on iOS and Android
The highest average retention level in mobile games over the past year was observed in games released on Windows Phone, analysts from devtodev told us.

Swrve: mobile igroprom has outgrown the race to acquire users
We have already written more than once that the revenue of the shareware game is provided by a small percentage of “whales”.

Mobile marketing platform Swrve clarified the figures in its research. Only 0.23% of the players are responsible for 64% of the revenue.

The British App Store has started to feature in-game purchases
The App Store in the UK has started to feature IAP in a shareware game.

Other materials on the topic:

• The main thing for the week (30.03.2015 – 3.04.2015)