Gamevil began to promote its games in the Western market "in an Asian way"
Gamevil company together with developer Kong Studios will release the game Dungeon Link. In promoting the game, the publisher uses pre-registration for content – a technique that is common in the Asian gaming market.
Title – battler, freely interpreting the gameplay of the famous Flow Free. Pre-registration is already open on the website. If the player signs up for the title in advance, he will receive $ 25 in the game currency.
Such a technique – pre-registration for content – is one of the most common schemes for promoting games in Asia. This is especially true for shareware projects. Exclusive characters, Gacha tickets, – all this is often available to users only during pre-registration. So they are interested in participating.
Western publishers are aware of the reception, but it has not yet received wide distribution. To boost sales before release, developers usually promise exceptional content to those who pre-order the game.
Gamevil is an international company with branches in America and Europe, but based in Seoul. It is quite logical that in marketing she uses the usual moves for the Asian market. Perhaps the example of Gamevil will force other companies to adopt a pre-registration technique.
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