The main thing for the week (30.03.2015 - 3.04.2015)

Ten of our best articles over the past week, from which you will learn why the profitability of shareware games is falling, how to find out that your project will earn a million, which new game Supercell has launched, and much more.

Profitability of free-to-play games is falling
The high profitability of market leaders is falling.

One of the reasons is the marketing race taking place against the background of slowing revenue growth.

Newzoo: February’s top-grossing Android games in China
In the box office gaming Top 10 of the Celestial Empire last February, there were only two projects that were developed by Western companies, Newzoo reports.

Tip: An indie game needs to be run on multiple platforms
An indie game needs to be prepared for launch on several platforms, according to the executive director of Frogmind Games studio.

The release of “Fruit Country” took place on the VKontakte mobile platform
Games continue to be released as part of the VK mobile gaming platform.

Another novelty was the “Fruit Country”, three-in-a-row from Pacific Enterprises.

How do I know that your game will earn a million?
Analyzing the performance of a mobile game at an early stage will help predict whether it will earn $ 1 million or more.

This is reported in a study by the marketing company Tapjoy.

Heroes Charge: Mechanic review. Part I
Alexander Shtachenko talks about the basic game cycle, setting, energy system and motivational techniques in Heroes Charge in his material.

Videos from Winter Nights 2015 have become available
We have posted video reports from this winter’s conference for developers and publishers of mobile games Winter Nights 2015

Supercell has launched a new game in Canada – Smash Land
A little less than a month after the closure of the tactical match-3 Spooky Pop, the authors of Clash of Clans carried out a soft launch of a new game.

There is an engine for automatic assessment and change of the cost of IAPThe New York startup Gondola launches an engine for estimating and changing the value of IAP (Dynamic Pricing Engine).

It will automatically “adjust” the price of in-game purchases for each specific user.

What is important to know about mobile strategies?
The designer of Civilization II and Rise of Nations, Tim Train, in honor of the release of his new mobile game, shared his thoughts on the development of mobile strategies with the Usgamer resource.

Other materials on the topic:

• The main thing for the week (23.03.2015 – 27.03.2015)