The main thing for the week (30.03.2015 - 3.04.2015)
Ten of our best articles over the past week, from which you will learn why the profitability of shareware games is falling, how to find out that your project will earn a million, which new game Supercell has launched, and much more.
Profitability of free-to-play games is falling
The high profitability of market leaders is falling.
One of the reasons is the marketing race taking place against the background of slowing revenue growth.
Another novelty was the “Fruit Country”, three-in-a-row from Pacific Enterprises.
This is reported in a study by the marketing company Tapjoy.
It will automatically “adjust” the price of in-game purchases for each specific user.
Other materials on the topic: