How do I know that your game will earn a million?
Analyzing the performance of a mobile game at an early stage will help predict whether it will earn $ 1 million or more. This is reported in a study by the marketing company Tapjoy.
The characters in the image belong to the Disney Corporation
The first and main feature is the number of users who have made in-game purchases.
Mobile applications in which at least 1,000 users made 3 or more purchases during the first three months are 84% likely to reach the $1 million bar. And applications in which there were more than 4 thousand such users are guaranteed to earn their million dollars.
Another important feature is the length of gaming sessions. In the highest-grossing games, they last from 25 minutes. This is on average 40 times more than in unpopular titles.
Another way to predict the success of the game is to calculate the revenue for the first few days of the month. Tapjoy claims that in this period of time, users tend to spend more. The statistics are as follows – up to 20% of the monthly revenue the game earns for the first four days of the month.
To summarize: to understand whether you will become a millionaire, it is enough to know how long on average users play your game, whether they make more than 3 purchases there and how much the game earns in the first days of the month.
In order to come to such conclusions, Tapjoy examined 479 applications, which have a total of 149 million users.
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