Avengers Alliance game: 3 years and 70 million users
The Avengers Alliance game has 70 million users 3 years after launch. Venturebeat resource writes about this with reference to App Annie.
The Avengers Alliance battler launched on Facebook in 2012 ahead of the release of the first Marvel team movie. The game quickly gained popularity – not least due to the success of the film. Although there are many interesting finds in the title itself. The game has its own storyline, which corresponds to the Fear Itself crossover. Periodically, time-limited events are held with references to comic book adaptations: “The Avengers”, “Guardians of the Galaxy”, “Torah” and so on.
In 2013, a port of the title was released on iOS and Android. The game is still out of sync, to the outrage of regular users. However, this does not prevent it from remaining in the top ten highest-grossing games worldwide in the “role-playing games” category (according to App Annie).
A new Marvel superhero movie, Avengers: Age of Ultron, will be on the screens soon. Publishers are increasingly turning to the hyped IP. Disney’s experience shows that they do it for a reason.
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