Is the DeNA and Nintendo alliance a mistake?
The other day, the gaming community was excited by the news that DeNA and Nintendo will work on joint projects for mobile. Many considered the solution ingenious. But there are also those who call it a failure. We understand why.
In other words, if hard monetization is introduced into the game about the notorious plumber, then it will kill all the “magic”.
Another argument, appealing not to feelings, but to logic, is that the decision of Nintendo CEO Satoru Iwata looks not strategically verified, but forced. Over the past few years, the company has suffered one defeat after another: The Wii U and the 3DS handheld console sold poorly. Despite the fact that Iwata blamed the “extremely high exchange rate of the yen” for everything, they also did not gain commercial success in the homeland of Nintendo. The decision to join DeNA in an attempt to master the lucrative mobile market does not seem like a deliberate transition to a new level, but rather a way to support the tottering Nintendo empire.
DeNA, in turn, is not such a strong partner as it may seem. More recently, the company occupied the top of the food chain – at least in Japan. But in the last couple of years, she had to make room: GungHo with their Puzzle & Dragons and Mixi with Monster Strike are coming on her heels. DeNA’s profits are declining year after year.
DeNa’s profit for 2013 and 2014. The graph is based on the data provided by the company
Obviously, this does not mean that both companies are about to go bankrupt.
Their annual income is still in the billions of dollars. At the same time, it is also impossible to call their situation stable.
A metaphor comes to mind: companies are now in the position of two tipsy gentlemen who need to lean on each other to get home. It cannot be said that they will definitely not reach. As well as it is impossible to be sure that they will not fall together into a ditch.
A source: http://www.pocketgamer.biz
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