Female characters in runners are more expensive than male ones
There are significantly fewer female characters in the runners than male ones, and they cost more. The Toucharcade resource came to this conclusion after a twelve-year-old schoolgirl.
A 6th grade student Madeline Messer once wondered why all her friends, regardless of gender, play endless runners with a male character? She studied 50 top games of a similar genre. It turned out that the main character in them by default is a male character. If a “girl” is present, then in order to play with her, you need to pay.
“In those games where the gender of the character was indicated, 98% of the characters were “boys”. What struck me the most was that only 46% of them could choose a female character. And even more, it was possible to play for a male character for free in 90% of games, and for a female character – only in 15%. This is just ridiculous! Especially considering that in the same Temple Run game, which has been downloaded 1 billion times, 60% of the players are women.”
The graph reflects the number of hours per week that users spend playing games of various genres. Pink color – women, blue – men, gray – gender is not defined. The graph is compiled by the Flurry analytical resource based on its own data.
Thus, not taking into account the interests of such a large audience and considering that the hero “by default” must necessarily be a male character means losing profit.
Other materials on the topic:
