12.03.2015

Odnoklassniki social games earned 7.2 billion rubles in 2014

The Russian social network Odnoklassniki has paid about 4 billion rubles to software developers. 90% of this amount was accounted for by the creators of gaming products.

Социальные игры Одноклассников заработали 7,2 млрд рублей за 2014 год

This was reported today by the newspaper Vedomosti with reference to the general director of Odnoklassniki Anton Fedchin. According to him, payments have increased by a third compared to the same a year ago.

Considering that the social network takes 50% of sales, we can conclude that the games earned about 7.2 billion rubles (4 * 2-10%) in total.

For the whole of 2014, according to Fedchin, developers have released more than 500 new games. The most popular game was the title “Pirate Treasures” released in 2013 by OrangeApps. The total number of users of the game is currently more than 30 million, and the DAU is about 4 million.

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Just last year Mail.ru The Group earned 35.8 billion. The company earned 11.9 billion from user payments, of which 4 billion, as we have already figured out, fell on Odnoklassniki.

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Mail.Ru Group is one of the largest Internet companies in Runet, owns the social network Odnoklassniki, VKontakte and My World, and also develops and publishes games. Has a license for “Allods Online”. On the mobile market, one of her most successful projects is Evolution: Battle for Utopia.

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