The exclusive partner of DeNA in America will be Fyber

Japanese publisher and developer DeNA will collaborate with Fyber. The marketing network will become the company’s exclusive partner in America.

Fyber will offer DeNA various marketing channels, including video advertising, fullscreen advertising and offers.

The companies agreed on an exclusive partnership after DeNA tested the effectiveness of Fyber with two of its games.

One of them – Super Battle Tactics – as a result showed an increase in ARPDAU from 2 to 4 cents. On average, there were 3 commercial video views per user per day.

“The success that has already been achieved with the help of Fyber confirms that mobile advertising has huge potential as a monetization solution,” said Barry Dorf, one of DeNA’s vice presidents.”

 

 

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• Fyber, formerly known as SponsorPay, is a service that helps developers place ads in mobile games and apps.

The company was founded in 2009. Its head office is located in Berlin.

DeNA is one of the largest gaming companies in Japan. It became popular in the mid-noughties by launching the Mobage gaming platform. Today it is one of the monopolists of the mobile market in the Land of the Rising Sun. Without cooperation with Mobage a year or two ago, it was difficult to reach the Japanese top.