InMobi has introduced a "personalized" marketing platform

Mobile advertising company InMobi demonstrated a new “personalized” Appographic Targeting marketing platform during the GDC 2015 developer conference.

Appographic Targeting will allow developers to offer their projects directly to users interested in them. The platform collects data about each individual player, including the entire range of titles they play. Then it analyzes this data and draws conclusions about what other games the user might like.

The creators of the platform claim that developers who have already used Appographic Targeting, as a result, increased the number of installations by an average of 72%, LTV – by 30% and reduced CPI by 26%.

Recall that predictive analytics has recently been offered by an increasing number of marketing companies. So, the other day Tapjoy introduced its new platform, which not only guesses what the user might like, but also offers appropriate monetization solutions based on forecasts.

A source: http://www.pocketgamer.biz

Other materials on the topic:

• The new Tapjoy platform will predict user behaviorInMobi revealed the main trends in advertising games
• 
  InMobi is an international mobile advertising company.

Founded in 2007. The company’s offices are located in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore, Tokyo and Moscow.