A game with Paris Hilton in the title role has been announced
The Australian company Animoca Brands has announced a game with socialite Paris Hilton (Paris Hilton) in the title role. Information about this appeared on Pocketgamer.biz .
Details have not been announced yet, but it is already known that the project will be about “celebrities, fashion and style”. It is expected to be released at the end of 2015.
Paris Hilton was already becoming the “face” of the mobile game. In 2006, Gameloft released match-3 under the name Paris Hilton’s Jewel Jam.
Recall that the fashion for games with celebrities was introduced by Glu Mobile. In 2014, her title Kim Kardashian: Hollywood brought the company hundreds of millions of dollars. In the wake of the success of the game, several more studios tried to repeat the scheme. So, the company Space Inch released a game with actress Lindsay Lohan, and the star of the 80s, David Hasselhoff, together with the developer Strike Team Games Limited, released a game with himself in the title role.
It turned out that the choice of a celebrity for games of this format is very important. Since the star’s name is used as a brand, it must be sufficiently known to the consumer for the game to be a success.
A source: http://www.pocketgamer.biz
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