Zynga to release match-3 based on FarmVille

Zynga has announced the launch of a game in the match-3 genre based on its own FarmVille franchise, the Venturebeat resource reports.

The company will obviously try to win the first places in the world tops from two other popular titles in the same genre – Candy Crush Saga from King and Bejeweled from EA.

This is part of Zynga’s overall strategy. Her ultimate goal is to break into the “top league” of mobile players.

As part of this strategy, the company has already created a Looney Tunes Dash issue runner and is going to release 10 more “mobile-oriented” titles by the end of the year.

Let’s add that the working title of the title is FarmVille: Harvest Swap and its trial launch took place in December in the Philippines.

A graph showing the place of the FarmVille: Harvest Swap game in the Philippine ranking of iPhone downloads in the period from January 15 to February 13, 2014 (according to AppAnnie.com )

A graph reflecting the place of the FarmVille: Harvest Swap game in the Philippine iPhone sales rating in the period from January 15 to February 13, 2014 (according to AppAnnie.com )

Other materials on the topic:

• Zynga has released a release runner for the Looney Tunes franchiseZynga: Right now we’re picking up the leftovers of our lunch
• Zynga is a pioneer company in the social gaming market.

It was founded in 2007. The main capital earned on Texas Hold’em Poker (now Zynga Poker). In 2008, she collected investments of $29 million, which allowed her to acquire MyMiniLife, which at that time had just completed the Farmville time manager. In 2011, Zynga successfully entered the IPO, raising more than $1 billion during the placement of shares. Then the company continued its policy of acquiring promising companies. This led to a severe drop in income. As a result, in the summer of 2014, the founder of the company, Mark Pincus, resigned as CEO, giving way to the former head of Microsoft’s entertainment division, Don Mattrick

FarmVille – a social game in the genre of time management (“farm”) from Zynga. Launched in 2009. In many ways, it determined how games of this genre look today. Distant relatives of FarmVille can be called a huge number of current hits. Among them: Clash of Clans, The Simpsons: Tapped Out, Ice Age Village, Smurfs’ Village, The Tribez and so on.