The main thing for the week (02.02.2015 - 08.02.2015)

We missed the beginning of the week due to the conference, now we will catch up a little. So, let’s remember in a nutshell what we had last week and move on.

Photo: VIKTOR HANACEKFeatures of culture and its influence on art

Elizaveta Sokolova from N-Game Studios in the framework of DevNight Dnepr spoke about the difference in working with art customers from different regions of the world. For App2Top.ru Elizabeth has prepared a printed version of the speech.

Invictus Games: any style, any approach can work — the main quality of performance

How minimalism reduces the cost, what the Hungarian gaming industry is today, why paid games are more often promoted in the App Store — we talked about this and much more with Invictus Games CEO Tamas Kozak.

Why did Supercell acquire advertising on the air of the Super Bowl?

Eric Benjamin Seufert, a leading marketer at Wooga, wondered if advertising during major sporting events is really aimed at acquiring new users?

Glu announced a game with singer Katy Perry

Glu has announced another celebrity game. The heroine of the new title will be singer Katy Perry (Katy Perry).

The number of registered Hearthstone users amounted to 25 million people

As part of the financial report for 2014, Activision Blizzard told how much its leading projects earned in the twelve months of the previous year, and how many players they have.

Approved by Captain Obvious: Some tips for cross-platform development

Doug Pearson, Technical director of FlowPlay Studio, told the Develop-online resource about the difficulties developers face when porting games to various platforms, as well as how to overcome them. The tips are obvious, but nevertheless worth repeating. So we offer you a brief retelling of his interview.