Seriously: instant success in the gaming industry is impossible
What should a small indie company do if it wants to stand on a par with the giants of the industry? Recruit a good team, be patient, and do not reduce the quality,” says Andrew Stalbow, CEO of Seriously.
Seriously’s ambitions are serious. The company’s management is going to stand on a par with the major industry players, Rovio and King. A small team from Finland has so far announced itself with only one project: this is a match-3 game called Best Fiends. However, this project already has 5 million downloads and 900 thousand DAU. Considering that it was launched in October last year, the figures are impressive.
What else does the studio have in its assets to climb the gaming Olympus? Professionals from Rovio and Hollywood, and in addition – $10 million investment. But Stalbow calls attention to the quality of the game his most valuable weapon. God is in the details – this common truth about the gaming business does not lose relevance.
“We are seriously convinced that people notice small details. You won’t necessarily focus on them, but you will definitely notice.”
In the end, says Stalbow, the reason that the top five profitable games have the same names month after month is not because the rest of the games are much worse.
The main thing, according to Stalbow, is patience and constancy. “Small companies should remember to act gradually. You will have to fight serious opponents who spend huge amounts of money. For example, King invests $3-4 million a day in marketing. And you will have to resist them. And it’s difficult.”
Other materials:The authors of Best Fiends promote the game with the help of a letsplayer
