26.01.2015

The German marketing agency will put the TV advertising of the games on stream

The German marketing agency Quaid Media offers mobile developers to advertise projects using television.

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As we have mentioned more than once, video advertising in the gaming industry is gaining popularity. Quaid Media suggested that commercial campaigns are most successful when they interact with the target audience pointwise and intensively. 

The service offered by the company is called Burst TV. It consists in the following: commercial videos of games or applications will be intensively shown on popular TV channels for one to three days. Moreover, according to the company’s representatives, the display will be targeted both by the target audience and by time. For example, popular games will be shown in prime time on Adult Swim. 

It is assumed that the result of such a focused campaign will be attracting users. 

Other materials on the topic: Opinion: video advertising in games should not be abused

 http://www.pocketgamer.bizQuaid Media is a marketing agency specializing in TV advertising.

The head office is located in Berlin, the branch is in Los Angeles.

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