Everyplay: men 35-44 years old are the most paying gaming audience

Everyplay shared an infographic in which she revealed who pays in mobile games and how. We offer the Russian version of the study.

Screenshot: Last LifeThe fundamental point is that the figures presented below are true for the USA and Canada, and not for the whole world, but a number of nuances, it seems to us, are quite relevant for other regions.

The main one is about the attitude of the paying audience to social interaction. 32% of the players paying more than $10 a month are engaged in fumbling and sharing game tips. In other words, they are part of the community. This brings us back to the idea that TinyCo promoted in a recent presentation, namely: having a community that game authors are working on is an important competitive advantage. 

Source: http://blog.everyplay.comEveryplay is a cross-promotional video service.

Its essence boils down to the following: in applications that support the SDK of the service, any user can record the gameplay, and then share the resulting video on Facebook, Twitter or YouTube directly from the game. It is assumed that this seriously increases the virality of projects. In March 2014, Unity bought the service.