The main feature of the mobile app economy is "Winner takes all" in one chart

Eric Benjamin Seufert, a leading marketer at Wooga, shared his thoughts on the importance of Christmas for the mobile market and demonstrated the main feature of the mobile application market.

The original version of the material can be found on Mobile Dev Memo, a website dedicated to the mobile industry, run by Eric Seferth himself, author of the book Freemium Economics.
The Christmas season is an exciting and extremely profitable time for the entire mobile ecosystem: Amazon reported that about 60% of their users bought gifts using a mobile device during the holidays, and IBM says that more than a third of online sales at Christmas are on mobile devices.

Apple receives a special benefit from the Christmas season every year, and 2014 was no exception. Flurry reports that more than half of all devices activated from December 19 to December 25 were created by Apple, and according to Phablets, the share of new devices jumped from 4% to 13% in 2014.

Editor’s note: most likely, we are talking about the American market here.
App developers are excited about this crazy period, because with the advent of new devices, the number of downloads is also growing (according to the already mentioned Flurry, app downloads increase by 150% on Christmas Day compared to the average number a week before).

But the benefits of this period are not distributed equally among all market participants, and perhaps nothing demonstrates the nature of the mobile app economy as clearly as the graph below, which tracks the movements of applications in the App Store (iPhone, US) cash register applications chart from December 26, 2013 to December 26, 2014.

7 top cash applications on the day after Christmas in 2013 remained in the top ten . There are only two newcomers – Madden NFL Mobile and Candy Crush Soda Saga.