The main games of the Top 3 American grossing

Metaps, as if in pursuit of the infographic from Superdata, published a detailed analysis of how many days / months this year the top games were in the box office tops of the App Store and Google Play in the first or third places.

The Dominance of Clash of Clans and the Rise of Game of WarThe review of the box office tops of the American App Store and Google Play for 2014 can be safely called “Clash of Clans dominates the charts, and Candy Crush Saga is in second place with a serious lag,” writes Marketing and PR Director Dan Castellano.

Take a look at the number of days that the Supercell game spent in first place in the Box Office top! For more than 90% of the days in 2014, Clash of Clans topped the box office top in both charts!

Being worthy of attention, this, of course, cannot be called something unexpected. The most interesting movements in the Top Grossing charts, which are now taking place with the second position. In November, Game of War : Fire Age (Machine Zone) was able to move Candy Crush Saga from second place in the charts. And this is the only application this year, not counting the already mentioned titles, which was able to do this. Of course, Candy Crush Saga spent a total of more days in November in second place, but Game of War showed high performance at the end of the month and in early December. Perhaps, at the end of this month, the Machine Zone project will finally throw off the match-3 from King from the second place. 

Undoubtedly, the aggressive advertising campaign helped to strengthen the position of Game of War, which included a television commercial featuring supermodel Kate Upton, which was actively shown during sports matches, night shows and prime-time television programs. The advertising budget of Machine Zone, according to Venturebeat estimates, is $40 million. 

The Battle for BronzeIf you look at who took third place in the box office during the year, but here for the first time we will see a huge difference in the selection of projects for the App Store and Google Play, although there is one leader there, namely, Game of War.

As for the selections, the situation is as follows. In the App Store, you can find Glu and Big Fish projects, as well as two non-game applications. 

As for grossing on Google Play, here we have as many as four King projects, but there is also, attention, a paid Minecraft.

Players on the same platformIt is customary to compare the App Store and Google Play with communicating vessels: high performance / promotion in one of them extends to the other.

Metaps has compiled two lists of those games whose positions in the box office tops in the two stores are seriously different. And, in fact, the tables look very curious. 

For example, in November, in the App Store, Crime City and War of Nations had much better box office figures than on Google Play. The same situation affected Kim Kardashian: Hollywood. 

But in Google Play, Castle Clash and Summoner War demonstrate much higher box office figures. 

The App Store and Google Play have swapped placesA few years ago, the key difference between Google Play (then Android Market) and the App Store was a huge number of non-gaming applications in the top.

For the Apple store, all sorts of “production” programs were rare in general. Now the situation is in some sense the opposite. For example, in the American top free App Store apps, only 29.7% of programs are games, but in Google Play they are 55.5%. 

In revenue, the share of non-gaming apps on the App Store is also greater than on Google Play – 19.3% versus 2.5%.

Metaps is a marketing and consulting agency specializing in expert evaluation and promotion of mobile games for the Asian market. The company also owns a large advertising network. Mataps is headquartered in Tokyo and has offices in Shanghai, Seoul, Singapore, San Francisco, Hong Kong, Taipei and London.