In the selection of central materials of the first week of December: how Beeline advertising increased Shadow Fight downloads by 2 times, why go to the Winter Night conference, what analytical services top applications use, how not to let your team “turn sour” after launching the project, and other useful information.
I want PR: what do I need to publish in the media?Today, it is more difficult than ever for mobile game developers to attract an audience to their products.
Moreover, we are talking not only about traffic, but also about attracting attention from the media. We talked about working with them with representatives of PR agencies: Roman Goroshkin from ITLabz and Maxim Fomichev from Kool Things.
App Annie has learned how to conduct demographic targetingApp Annie has introduced a new Audience Intelligence service that allows developers to learn literally everything about the users of their applications: age, gender, education, income level and much more.
How to write a good description for the application?Simon Hill, a journalist whose field of interest includes games and the mobile industry, shared tips on how to create a good description for the application.
What analytical services are used by top applications?The Venturebeat resource conducted a study of the mobile analytics market, during which it found out: despite the fact that Google Analytics and Flurry are the choice of the majority, applications with the highest ratings rely not only on them.
Supercell has released match-3The authors of Clash of Clans and Hay Day have published a new game in the Canadian App Store — Spooky Pop.
The project belongs to the genre of “three-in-a-row”.
You can now buy music in the Unity Asset StoreUnity has provided developers with access to APM Music’s music library through the Asset Store electronic store,” the Pocketgamer resource reports.
How to prevent the team from running away after the launch of the project?Maintaining morale in a creative development team is quite a difficult task.
The head of studio 22Cans, Peter Molyneux, as well as the heads of InnoGames, Christoph Schmidt and Fabio Lo Zito, discussed in an interview with Develop—online how to prevent developers from running away after the project is launched.
Nekki: TV ads have doubled Shadow Fight 2 downloadsHow mobile game advertising on Russian television can affect downloads and revenue, App2Top.ru Sergey Babaev, Director of Business Development at Nekki, told us.
Eight best systems for creating UILet’s not be original: a simple and intuitive UI is one of the key elements of a good game.
Resource Develop-online.net I have compiled into one list eight of the most popular systems for creating a user interface.
Why go to the Winter Nights conference?How to choose which conferences to go to, and why Winter Nights and White Nights should be on your list,” said Yulia Lebedeva, Business Development Director at Nevosoft.
Exclusive: is it really possible to get money from investors to develop a game?Many popular games today have received the “green light” largely due to venture financing.
One of the recent successful examples is the Finnish Seriously (developers of Best Fiends), which at the end of November brought the total number of raised investments to $ 10 million. In this regard, we decided to ask domestic investors about whether it is realistic to get money in Russia today to create a game.
Other materials on the topic:The best materials of the last week (24.11.2014 — 28.11.2014)
