The best materials of the last week (24.11.2014 - 28.11.2014)

Central materials of last week: how the case ended “Mail.ru against the tax service”, how to make a good sequel, according to what principles to choose a card format for a casual game, for how much to sell a paid application, the principle of pricing in free-to-play games, and much more.

Renatus: How to make a good sequel?At DevGAMM Minsk 2014, held in Minsk this October, the producer of Renatus Denis Presnov, starting from work on the continuation of Bubble Chronicles Diamond Edition, made a presentation “How to make a good sequel”.

Based on the lecture, Renatus has prepared a “developer’s guide”, which we offer to get acquainted with.

Mail.ru failed not to pay taxes with IAPIn Russia, companies selling paid digital products do not pay VAT.

But in the case of shareware projects, 18% cannot be retained. The last six months Mail.ru I tried to stop this practice. But she didn’t succeed.

Casual games: how do I choose the correct map format?The Gamasutra resource regularly publishes articles by developers, art directors and game designers about the industry.

We choose the most interesting ones and share them with you. In today’s article, Junxue Li, CEO of Novtilus Art studio, shares his thoughts on what kind of maps there are for mobile games and how to choose the format that suits your project specifically. 

Machine Zone spent $4.5 million on TV adsDuring the week, Machine Zone spent about $ 4.5 million on television advertising,” Gamesbeat writes with reference to iSpot.tv .

This, of course, does not take into account production costs, which included far from only the fee of one of the “angels” of Victoria’s Secret. The question is whether it was worth it?

How to analyze indie games?The Gamasutra resource regularly publishes articles by developers, art directors and game designers about the industry.

We choose the most interesting ones and share them with you.

Game designer Dylan Jones, who has a series of Battle Group games in his portfolio, shared his view on analytics in indie games.

Pixonic Seminars: the principle of free-2-playPixonic has shared with us the theory of pricing in shareware games.

How much to sell paid games for?The analytical resource EEDAR analyzed 500 games from the US box office top for the 3rd quarter and claims that the price of the best-selling paid games lies in the range from $ 1.99 to $ 4.99.

ZeptoLab commented on the participation in the section “Applications RED”On November 24, Apple launched a special section in the App Store dedicated to December 1, World AIDS Day.

One of the games included in the selection was Cut the Rope 2. We asked Semyon Voinov, creative director of ZeptoLab, about the project’s participation in the section.

Tapgerine: now it’s not enough just to pour 50 thousand installationsWhat is the difference between affiliate networks and adnetworks, why it is important to do ASO now, and we talked about many other things with Tatiana Gripachevskaya, Director of Business Development at Tapgerine.