24.11.2014

The best materials of the last week (17.11.2014 - 21.11.2014)

Our selection of the best materials for the past week consists mainly of practical tips. What is the secret of a successful application? How to promote an indie game on social networks? What is the difference between the American mobile market and the Russian one? How much does it cost to launch a mobile app in the USA? The answers to these and other questions are in our weekly issue.

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How to promote an indie game on social networksThe Gamasutra resource regularly publishes articles by developers, art directors and game designers about the industry.

We choose the most interesting ones and share them with you.

Another article is devoted to how to properly promote an indie project on social networks: the author, Yolene Rousvoal, talks about his experience as the head of the gaming community.

Google has revealed the secret of successful applicationsGoogle has released a guide for developers called “Secrets of Successful Apps on Google Play”.

As the abstract promises, the guide will describe tools, tips and practical tips that will help create a commercially successful product on Android. 

Apple changes the buttons in the App StoreThe Apple company has partially abandoned the positioning of free-to-play applications as free programs.

 

App Annie: Mobilizing the next 5 billionAt the request of the organizers of the GMIC (Global Mobile Internet Conference), which will be held in Silicon Valley in the coming December, App Annie has prepared an infographic with the resounding title “Mobilizing the next 5 billion”, reflecting how much the downloads and revenues of the mobile application market have grown in three central market segments from the 3rd quarter of 2013 to the 3rd quarter of 2014.

Apple has released a set of tools for developing an app for Apple WatchThe release of the latest beta of Xcode 6, which includes the SDK for iOS 8.2, took place. The main feature of the latter is WatchKit, a set of tools for developing applications for Apple Watch.

The information available from the announcement confirms the worst fears regarding the Apple watch company. The Apple Watch turned out to be a non-self-sufficient product. 

The cost of launching an iOS app in the US has reached $0.29While the launch value on Android is falling, CPL on the iOS platform continues to grow aggressively for the second month in a row.

In September, it was a record $0.29. This is 48% more than it was a year ago. 

App Annie: Gaming index for October”Red-haired Anya” presented the October results of the mobile games market at the end of November.

Veterans of the Swedish game industry will help novice developersThe stars of the Swedish game show will support a new program called Stugan.

The goal of the initiative is to help talented, but so far unknown developers from all over the world “break through”.

Infographics: comparison of the American and Russian mobile application marketMobile marketing agency MadApp has published an infographic in which it compared the American and Russian App Store.

Nordeus: Measure everything that happens in your gameThe Appintop podcast interviewed Nebojša Radović, marketing manager at Nordeus, the authors of one of the most popular mobile football games — Top Eleven.

We publish the printed version of the conversation with the kind permission of the podcast on App2Top.ru .

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