To conquer China, do you need to conquer Hong Kong?

Metaps, a company specializing in mobile analytics, says that in order to understand how the game will behave in the Chinese market, it should be launched in Hong Kong. 

The fact is that the mobile market in Hong Kong and China have a lot in common. In both Hong Kong and China, traditional Chinese is the main language. In addition, the first places on the charts both there and there go to RPGs and strategies.

The Hong Kong market thus gives an idea of the Chinese market.

The highest-grossing October games on GooglePlay in Hong Kong

In addition, there is no GooglePlay in China, while there is one in Hong Kong, and therefore it will be easier for a Western developer to navigate the Hong Kong market.

Other materials on the topic:

• iDreamSky: Chinese games are about how to steal a vegetable from a friend
  
• Clickky: An introduction to the Chinese market

A source: http://www.gamasutra.com

Metaps is a marketing and consulting agency specializing in expert evaluation and promotion of mobile games for the Asian market. The company also owns a large advertising network. Mataps is headquartered in Tokyo and has offices in Shanghai, Seoul, Singapore, San Francisco, Hong Kong, Taipei and London.