The cost of launching an iOS app in the US has reached $0.29

It’s been a long time since we turned to monthly Fiksu research. Recall that the marketing company regularly posts reports on the state of the American mobile application market, more precisely, on what is happening there with downloads and prices for them. 

The cost of each launch is CPLThe Cost per App Launch index tracks the cost of each launch of an installed application.

When calculating it, Fiksu focuses on the level of engagement and LTV of mobile users. 

While the launch value on Android is falling, CPL on the iOS platform continues to grow aggressively for the second month in a row. In September, it was a record $0.29. This is 48% more than it was a year ago. 

The cost of each download is CPI (App Store US and Google Play US)CPI, as we all know, directly reflects how much the developer spent on getting the user to download the application.

In September, on iOS in the US, the average CPI was $1.23. On Android, the installation price was less – $1.

App Store Competitiveness Index (iPhone US)The competitiveness index reflects the total number of daily downloads of Top 200 applications.

In this case, we are talking about daily downloads from the American App Store.

Everything is simple here – after the strongest fall in August, growth began again. In September, the daily number of downloads was 5.5 million.

The cost of a loyal user (iPhone US)The price of someone who launched apps three or more times on iOS also rose to $2.25 in September. this is 34% more than a year earlier for the same period.

Fiksu is a startup whose main project is a universal marketing platform of the same name, which includes seven advertising and analytics management products. The startup itself was founded in 2008 by Micah Adler.