Line and Rovio have announced the beginning of cooperation

Rovio birds will appear in some levels of the Line Rangers game published by Line Messenger.

The obvious goal of the collaboration on the part of Line is to break into the Western mobile gaming market. Rovio faces the opposite task. Recall that in the near future the Finnish corporation plans to expand its presence in the Asian market.

The number of downloads of the Line Rangers title recently exceeded 23 million, but so far the game is popular only in the Asian region. In key Western stores (USA, UK) She hasn't shown up yet.

Let's add that collaboration is a ubiquitous phenomenon for the Asian market, but in the West this technique is still rarely used. 

Source: http://venturebeat.com

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LINE is an application for smartphones and PCs, a means of instant messaging (text, audio and video calls, file transfer). Developed by NHN Japan, NHN Corp, now operated by the Japanese company Line Corporation. The application is most popular in Asian countries. In its segment, it is one of the most financially successful, as it offers users to buy products in Line Games that can be played together with an interlocutor. 

Rovio Entertainment Ltd. or Rovio is a Finnish computer game developer. The company has been in existence since 2003. It first appeared on the market as a mobile game development studio Relude, in 2005 it was renamed Rovio. She is best known for the Angry Birds game franchise.