Tips from SuperData: Four ways to reduce risks
The analytical resource SuperData interviewed forty-one British gaming companies to find out how to reduce risks when developing a project. Venturebeat has reduced the information received to four points.
1. The right choice of buyers
The game company needs to decide who the buyers of its projects are — publishers or users. Each of the options has its advantages. In the first case, the potential risks are less, in the second case, the possible profit is higher. Of the companies surveyed, 37% prefer to contact both at the same time.
2. Partner assistance and high productivity
Most of the companies surveyed agreed that the key role is played by choosing a partner — a publisher or a digital store owner — who will help the studio enter the gaming market. Respondents also noted that high productivity is valued more than creativity, since it allows you to release a project on time.
3. Choosing the right platform
The majority of respondents reported that they develop games for mobile devices (21%) or for tablets (20%). 8% of respondents make social and browser games each.
The share of those who create digital games for PC is 15%, while the number of developers for retail is 8%. Studios that produce retail games for consoles turned out to be slightly more than those who make digital games for them: 10% and 9% respectively.
4. A suitable revenue generation scheme
To reduce risks, developers mainly rely on several revenue generation models at once.
Other materials on the topic:
