29.10.2014

More than 50% of the players are women

GIRL
Women make up more than half of the number of consumers in the American gaming market," SuperData Research, a gaming analytics service, found out.

During the study, it became known that women prefer RPG and PC games, including social ones. Men predominate among fans of MMO and first-person shooters.

The statistics were distributed as follows:

  • of the total number of players, 57.8% are women, 42.2% are men;
  • PC games, including social games — 50.1% of women, 49.9% of men;
  • First—person shooters - 66% of men, 34% of women;
  • RPG: 53.6% female, 46.5% male;
  • casinos/social games — 53.6% of women, 46.5% of men;
  • mobile games — 57.8% of women, 42.2% of men;
  • Mobile casino: 55.3% of women, 44.8% of men;
  • Casino on a tablet: 59.5% of women, 40.5% of men;
  • Console games: 63% male, 37% female.

superdata-gender-by-genre

The data was obtained during the study of the American market of MMO games. The survey was conducted in 2014 among 1,000 respondents aged 18 and over. Such a study was carried out by the company for the first time, so there is no way to compare the statistics obtained with data from the previous time period.

A source: http://venturebeat.com

Other materials on the topic: 

SuperData Research is a company providing analytical data on the digital gaming market. It was founded in 2009. The headquarters is located in New York City.

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