Russian IT media argued whose app reviews are more effective
Our colleagues from “Zuckerberg will call” recently highlighted the dispute between the editor–in-chief iPhones.ru By Artur Malosiev and CEO of Media Group I 10.ru By Renat Grishin, which boils down to discussing the effectiveness of customized application reviews on their websites.
The conflict mainly revolved around the statistics of transitions to the page of an unknown product from popular domestic b2c IT-related sites that supposedly conducted its advertising campaign. Statistics were presented iPhones.ru on his official Twitter. According to her, u iPhones.ru it turned out to be the most transitions, namely 368 pieces.
Most competitive publications immediately noted that these figures are quite small by the standards of the market. Reviews that were published on the pages of media Group I publications 10.ru according to Grishin, they collected at least several thousand clicks.
A developer entering the market with a new application is looking for an initial audience among thematic publications, and they are not averse to earning extra money by publishing a review, which also serves as ideal content for their audience.
Do they give a real increase in downloads?
Photo: VIKTOR HANACEK
