The best of the week (06.10.2014 - 12.10.2014)

How it works in the market of children’s apps; how kompugacha differs from gacha; how much King spent on TV advertising – about this and much more in our weekly digest.

Bobaka: you can always try to come to the copyright holders “from the street”The other day, an update of the first mobile game under the brand of the children’s animated series “Barboskiny” appeared on the windows of Google Play (studio “Mill”, has been shown since 2011 in “Good Night, kids”)

from the Moscow studio Bobaka. On this occasion, we decided to talk to the founders of the studio, to ask how it works in the market of children’s applications in general and children’s games under license in particular.

Monetization: How is kompugacha different from gacha?We asked Aya Yamada from the Japanese company Adinnovation, which promotes and publishes mobile games, about two types of monetization of Japanese games: kompugacha and gacha?.

Google plans to introduce the institute of demo versions in the Play StoreTo increase revenue from mobile apps, Google is going to give developers the opportunity to create lightweight versions of their products

King spent $55 million on TV advertisingFor the current year, the publisher and developer King spent $ 55 million on advertising on American television.

FewReview: it’s best to bring a bunch to the top — buying reviews, and then trafficYou can promote applications in different ways.

Someone buys clicks, someone counts on word of mouth or negotiates with platform holders. Another way can be called buying reviews. At least, this is what Denis Kurkov, who recently launched the FewReview service, is doing. Denis and I talked about him.

Mobilate: We self-published the game because it’s timeYesterday, a game from the Russian studio Mobilate — RoverCraft Racing appeared on the windows of the App Store.

We talked about the new project with the company’s CEO Anton Belov.