King spent $55 million on TV advertising
For the current year, publisher and developer King spent $ 55 million on advertising on American television.
In total, commercial videos from the creators of Candy Crush Saga were shown on 11 TV channels more than 34 thousand times, the analytical company claims iSpot.tv . For comparison: Sony ads appeared on TV 3000 times, and Microsoft – about 7500.
Promotional video of the game Candy Crush SagaDespite the fact that King videos were shown more often, console TV ads cost Microsoft much more, since the product was shown on central channels in prime time.
King is not the only one of the mobile giants who invests in advertising: Supercell has launched about 4,500 commercials, Activision – 3000, the authors of World of Tanks, the Wargaming company – also 3000, and Big Fish Games – 1000.
Here are approximate estimates of how much TV advertising cost companies (according to the resource iSpot.tv ):
- King.com : $55 million
- Xbox: $43 million
- PlayStation: $30 million
- Supercell: $29 million
- Activision: $26 million
- Microsoft Studios: $23 million
- Big Fish Games: $19 million
- GameFly: $19 million
- Sony video games: $17 million
The volume of the American mobile games market in 2014 is estimated at $21 billion. The competition on it is extremely tough. Therefore, companies are forced to literally fight for every player and cannot afford to neglect TV advertising.
Thanks to the success of the Saga series projects on Facebook and mobile platforms, in a couple of years the company has turned into one of the most successful global game studios with a DAU of more than 90 million.
