The best of the week (09/15/2014 — 09/21/2014)

Editorial Office App2Top.ru offers to get acquainted with a selection of the central materials of our resource for the past week.

Fiksu: Don’t spend on marketing if you’re not ready for lossesInteresting material has appeared in the blog of the analytical company Fiksu.

In it, Chris Shuptrine, the company’s director of new markets, talked about why so much money should be spent on marketing. Of course, we could not pass by such an article and offer its Russian version.

Markus Persson: I’m leaving MojangAlmost simultaneously with the confirmation of Microsoft’s purchase of Mojang, Minecraft author Markus Notch Persson published an appeal on his blog explaining why he is selling and leaving the company.

We bring to your attention the full Russian version of his post.

David Helgason wished Clash of Clans to disappearDavid Helgason, executive Director of Unity, believes that the era of “stagnation” has come in the gaming industry, especially mobile.

Companies like King and Supercell are at the top of the charts month after month and, according to Helgason, it’s terrible. According to him, the times when there was constant movement in the rating were much more interesting.

Mobio and IAB Russia have published a map of mobile advertisingMobio advertising agency together with the Russian group of the international association IAB presented a map of the Russian mobile advertising market for this year.

Game bundles have appeared in the App StoreWithin iOS 8, developers have a new opportunity to sell their apps and games in packs (or bundles, or, according to the Russian version of the App Store, packages).

Global village named after Flurry: analysts about mobile gamingSome time ago, some Russian publications made a fuss about the fact discovered by Flurry analysts: women play on mobile devices more than men.

We offer you to get acquainted with the full version of the presentation, where there is much more interesting data.

Captain Evidence recommends: 10 tips for a mobile developerOur colleagues from the online resource Mashable.com they advise how to avoid common mistakes in the difficult but fascinating business of creating mobile applications.

These 10 “not” seem to be edited by Captain Obvious. And almost all of them will be useful to you even if you decide to develop a mobile game.