Global village named after Flurry: analysts about mobile gaming
Some time ago, some Russian publications made a fuss about the fact discovered by Flurry analysts: women play on mobile devices more than men. We offer you to get acquainted with the full version of the presentation, where there is much more interesting data.
Mobile device users spend most of their time in apps (86% vs. 14% in the browser). Moreover, almost a third of the time that users spend interacting with the device is spent on games (32%).
Time spent working with iOS and Android devices (USA)Alarming: mobile devices are becoming an addiction (the number of those who interact with their gadget more than 60 times a day for the year – from March 2013 to March 2014 – increased by 123%).
However, this is not surprising. A person is prone to escapism.
Number of regular users, active users and dependent users (in millions)Women spend more time playing games than men.
However, there is also no big discovery here, if you look at those genres in which the beautiful half of humanity dominates: these are time managers, tapeworms, slots, casino/poker, three-in-a-row, bingo, social “step-by-step” projects (what kind of games are these, Flurry does not disclose), puzzles and endless runners.
Time (in minutes) spent by users per week on games (iOS)Color is an indicator of which genre which gender spends more time in (pink – women, blue – men, gray – none of the sexes prevails)
The most avid players are Americans, Germans and Russians.
But, for example, Brazilians and Chinese cannot be classified as such, judging by the number of minutes they spend on games. However, for some reason Flurry forgot to clarify whether we are talking about the number of minutes per day or per week. Based on the fact that the previous schedule “counted” the number of minutes per week, we assume that the approach is similar here.
The average number of minutes per day that users of different countries spend on games According to gaming preferences, Russian gamers turned out to be very similar to the inhabitants of Brazil: both of them are very fond of casual games.
But the Germans, for example, prefer puzzles, as do the Italians. Americans by preference, surprisingly, were closest to the Indians.
Distribution of genre popularity (by number of sessions) on Android The following table is more illustrative, which demonstrates the level of penetration of genres by country.
It was considered as follows: analysts simply identified the percentage of gaming devices on which the game was launched at least once in a particular category.
Genre penetration rate by country (Android)On the chart below, you can trace all the same trends (in Russia they like casual games, and Indians prefer slots), but from a slightly different angle.
Here we are talking about the average number of monthly sessions in games of one or another top genre in this region.
Average number of sessions in top gaming categories (Android)Lines in each column from top to bottom: country; the genre most popular in terms of frequency of sessions; the average number of sessions that fall on this genre in a particular country; the average number of sessions that fall on this genre in the world; how much the average number of sessions in this genre in a particular country is greater than the average number of sessions of this genre in the world.
Well, the most curious thing we left for the sweet – the answer to the question of how much of the gaming revenue comes from advertising.
Let’s just say that most of the $17 billion that the mobile games industry in the world should earn this year, $6 billion will be brought by advertising.
The share of advertising revenue in gaming revenueA source:
