LINE and Mixi have announced the beginning of cooperation

Last week, during a financial report, Mixi said that between April and June, Monster Strike earned about $1 million a day. Now, according to the most approximate estimates, this amount has increased to $ 2 million in July – despite the fact that Japan and Taiwan remain the main markets of the game. And, most likely, thanks to cooperation with LINE, this figure will become even higher in the near future.

Collaboration between Mixi and LINE

On Monday, Mixi and LINE announced the launch of an ambitious project in which they will begin to advertise popular games of the partner company. Last week, LINE announced that LINEPop, its top game, boasts 44 million downloads worldwide.

The collaboration between LINE and Mixi will mainly concern Monster Strike and LINEPop. This marketing technique is practically not used in the West, but it is extremely popular in Japan.

It is no exaggeration to say that collaboration as a marketing tool is a phenomenon of the Japanese mobile gaming industry. It is here that this technique is perfectly mastered.

As a rule, collaboration is limited to the appearance of a game character in a partner company's project. This will happen in the case of the LINE-Mixi project.

The project starts on Wednesday and will last the whole of September.  

Monster Strike will appear in LINEPop ads

The LINE-Mixi collaboration will go beyond the “exchange” of characters. Japan is the only country in the world where mobile games are advertised on national television in prime time. These are the rules: no popular project can afford to ignore them.

So the LINEPop/Monster Strike commercials will be shown on Japanese TV starting on August 12.

But, it seems to us, it is worth paying attention to something else. Previously, large titles exchanged characters either with each other or with popular anime. The situation with LINE is somewhat different. Here we are talking about the cooperation of Mixi with one of the most successful messengers. And the question is, won't their collaboration lead to the introduction of on-LINE verification capabilities in Monster Strike? 

A source: http://www.serkantoto.com