Announcement of webinars from Zenna Apps on App2Top
On August 12, 2014, a series of free webinars Zenna Apps and App2top will start, the main theme of which will be an integrated approach to the promotion of mobile applications.
Inna Zaichenko, CEO of Zenna Apps, will share her experience. She will talk about product and “supportive” marketing and user purchase.
The topic of the first webinar is “Strategic Marketing: how to choose the right path?”.
It will address the following issues:
- What is strategic marketing and how can it be distinguished from conventional marketing?
- Possible marketing paths.
- Is the “only right way” a myth or does it exist?
- Cases: How do TOPs do it?
Also, everyone can send their mobile game or applications and receive expert recommendations on promotion in real time.
You will need to send the game by August 4 to the address hello@zennaapps.com
To register for the webinar, write to alexander.semenov@nevosoft.ru with a note in the topic "Sign up for the Zenna Apps webinar" (so far, the maximum is 120 people, but we will try to have a broadcast).
We will definitely write about the details of the event.
As part of a series of webinars (10 of them are planned), all the features and stages of promoting games and applications will be analyzed in detail, from choosing a strategy, methods of conquering the tops to the mechanics of increasing sales in the post-lunch period. All the topics can be found below:
- Strategic Marketing: how to choose the right path?
- Monetization and budgeting: Confessions of a practitioner.
- The basics: Application Analytics
- Have you started the ASO yet?
- Getting to the TOP: let's go!
- PR: 9 circles of hell
- Community Management and you: User's Guide
- Video: Ganga-style
- Increase sales: increase profits.
- User care or technical support?
As you can see, it will be interesting for everyone, and especially for developers and publishers of mobile applications and games, specialists in digital and mobile promotion and monetization.
