The best materials of the last week (21.07. — 27.07.)

Happy Monday to everyone! We hope you have the same beautiful weather outside your window as we do (the sun, plus thirty, not a cloud in the sky), and we suggest you get acquainted with a selection of central materials App2Top.ru last week.

What awaits free-to-play games after Google bans them from being called free?

Google is going to no longer use the term "free apps" in relation to those games that are monetized using micropayments. This is a fatal blow to paid games, according to Eric Seufert, head of marketing at Wooga.

We live in the Golden Age of the mobile gaming industry

The other day, the official trailers of Modern Combat 5 and Overkill 3 were published. Watching them led me to a simple thought, which I have been coming to more and more often lately: We live in the Golden Age of the gaming industry.

Maxim Donskikh: Free-to-play has already won

The Appintop podcast interviewed Maxim Donskikh, vice president of Game Insight Publishing, on the topic "Alive or not alive Free-to-play". We publish its printed version with the kind permission of the podcast on App2Top.ru .

Nezwoo and AppLift talked about the near future of the mobile games market

Recently, the research company Newzoo, together with the marketing firm AppLift, presented an infographic on the state of the mobile games market. We suggest that you familiarize yourself with it in detail on our pages, as well as pay attention to some very interesting figures from it.

Photo: Flickr/Anna Verdina (Karnova)