The main thing for the week (07.07 - 13.07)
We wish you all a good morning and offer you a look at a selection of the best materials App2Top.ru last week.
Word of mouth as the key to the success of a mobile game
Dmitry Terekhin, CEO of Nekki, presented App2Top.ru an expanded version of his report "Word of Mouth as the key to the success of a mobile game", which was read at the White Nights 2014 conference.
Mobile advertising formats: advantages and disadvantages
We present an article on mobile advertising formats written by our colleagues from the Unilead Network, an international CPA platform and digital agency for mobile and online advertising, based on the publication by Eric Seufert, head of marketing at Wooga.
Interview with Fishlabs, developers of Galaxy on Fire
Kai Hitzer, Marketing Director at Deep Silver FISHLABS, spoke about the features of hardcore games on the mobile market.
A year ago, we already had a big interview with the general producer of IT Territory, Alexander Enin, and now we offer a small update dedicated to the release. The questions were answered by Vasily Ryabov, brand manager of the gaming direction Mail.ru .
Photo: Flickr/Margot Komine
